Luxury, fashion & beauty
Know what clients desire.
Before it becomes a trend.
Every day, millions of people search Google, TikTok, Amazon and AI assistants for the pieces, scents and maisons they dream of. Trajaan turns those searches into early signals for luxury, fashion and beauty houses, in every market and city that matters.
Trusted by 125+ global brands & institutions, including leading luxury, fashion and beauty houses
Celine
The honest client survey
Clients tell search engines what they never tell a sales associate.
Desire is personal. Clients rarely share what they covet, what they hesitate on or which dupe tempts them. They search it instead. That makes search the most candid, always-on view of luxury demand, market by market.
Fashion
Leather goods
Beauty & fragrance
Watches & jewelry
Wines & spirits
83% of consumer journeys start with a search
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15% of daily searches are brand new questions
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74% of queries are longer than three words
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Every query is geolocated, down to the city
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Always on, in every language and market
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What Trajaan unlocks
From client desire to earlier, sharper decisions.
Brand · Marketing · Insights
Track your share of search against rival maisons
Measure searches for your maison and its rivals in every market, see who captures demand, and how long each show, launch or campaign keeps interest alive.
Illustrative example
Across 10 countries, your maison’s searches grew eightfold in four years, while the leading maison still peaks every December at almost 12M monthly searches.
Strategy · Regional management
Benchmark rival maisons, market by market
See where your maison captures more client intent than its competitors across watches, jewellery and leather goods, and where it loses ground.
Illustrative example
Your maison leads client search intent in nine markets, including Japan, Germany and Australia, while Maison A dominates the USA: a clear map of where to defend and where to conquer.
Planning · Category management
Compare category affinity by country
Normalise interest per inhabitant to reveal which categories each market loves most, and size opportunities beyond raw search volume.
Illustrative example
Per inhabitant, jewellery captures 53% of luxury interest in Japan, while watches lead with 63% in Spain and leather goods with 53% in Thailand.
Product · Merchandising · High jewellery
Forecast which collections gain desirability
Track volume and growth for every collection and reference to tell established icons from rising stars, down to the market where they accelerate.
Illustrative example
One jewellery collection grew 84% in a year, with ring searches more than tripling in Japan, while the category icon grew 9% from a far larger base.
Brand · Product marketing
Read what drives product desirability
See which attributes clients search with your maison, from colours and materials to new, vintage or pre-owned, and how they shift year on year.
Illustrative example
Searches pairing five leading maisons with new nearly quadrupled in a year, pre-owned grew 36% and limited edition declined: newness now drives desire.
E-commerce · Retail · Brand protection
Measure purchase intent and price image
Track buying and price queries for every icon, and separate positive signals like boutique or store from negative ones like outlet or discount.
Illustrative example
Searches pairing an iconic bag with outlet grew more than 40-fold in a year: a price-image alert for e-commerce and brand protection teams.
Retail · Merchandising
Track local trends for your merchandising strategy
Know which collections, products and attributes lead in each city, then adapt windows, assortments and clienteling store by store.
Illustrative example
A designer fragrance collection was the most searched in the main East Coast cities while rivals led out West: two very different assortment plans.
Communications · Digital · Brand
See how AI recommends your maison
Clients now ask ChatGPT, Perplexity and Gemini which bag, watch or scent to buy. Know whether your maison is mentioned, how it is described and which sources the models trust.
Illustrative example
When a client asks an AI assistant for the best luxury gift under €500, know whether your maison makes the list, in what position and which magazines the answer cites.
Search + social, part of Cision
What clients show in public.
What they search in private.
SOCIAL INTELLIGENCE
What clients show in public
Social posts, videos, creator content and reviews, where people share their looks, hauls and opinions openly.
Reveals
Which looks, creators and moments spread
How clients feel about your maison
Conversations in clients’ own words
See Brandwatch with Trajaan
SEARCH INTELLIGENCE
What clients search in private
Questions typed into Google, TikTok and Amazon, and asked to ChatGPT, Gemini and Perplexity.
Reveals
How many people really want it
Where desire rises, down to the city
What AI assistants recommend
See search intelligence
SEARCH + SOCIAL, COMBINED
One complete view of client desire
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Size every trend
Tell a viral moment from lasting demand before you commit design, stock or budget.
Know where to act
Pinpoint the markets and cities where desire is rising, and brief boutiques, buyers and partners.
Understand the why
Read the conversations behind each search spike: the creators, looks and emotions driving it.
Answer where clients look
Show up with the right story on social, in search results and in AI assistants, then track the impact.
Teams we work with
Trusted by luxury experts, in every team.
Heads of insights · Consumer research
Insights & market research
Quantify client desires that surveys miss, test hypotheses in days and compare markets on one consistent signal.
Communications · Brand protection · E-commerce
Communications & brand protection
Catch dupes, fakes and reputation risks early, and see how AI assistants describe your maison.
Brand managers · Marketing · Digital
Brand & marketing
Track awareness and desirability for every maison and product, and prove the impact of launches market by market.
Design · Merchandising · Buying
Product & merchandising
Spot the cuts, materials and colours on the rise, and plan collections and assortments city by city.
"Trajaan is the best technology in town to quantify the interest for emerging categories & cocktails in all key markets like China or Japan."
Sandrine Martin
Global Head of Social Intelligence, Moët Hennessy
"Search intelligence has become crucial to measure the true impact of local marketing campaigns focused on awareness."
Farzine Hussain
Lead Media Researcher, LVMH global
"Trajaan is the best technology in town to detect search trends within specific categories like shirts, jeans & jackets, at international scale."
Anne Calot
General Manager, The Social Wire
See Trajaan in action
See what clients are searching for your maison, in every market.
Get a tailored walkthrough of client searches on Google, TikTok and AI assistants, for your maisons, products and markets.