Healthcare & life sciences
Know what patients are asking.
Before they ask their doctor.
Every day, millions of people ask Google, TikTok and AI assistants about symptoms, treatments and side effects. Trajaan turns those questions into early signals for healthcare brands, pharma companies and public health institutions, in every market you operate in.
Trusted by 125+ global brands & institutions, including leaders in consumer health and pharma
Opella
Haleon
Novartis
Pierre Fabre
Promega
The honest patient survey
Patients tell search engines what they never tell a survey.
Health is private. People hesitate to share a worrying symptom or a side effect, even in an anonymous study. They type it into a search bar instead. That makes search the most candid, always-on view of patient and consumer needs.
Consumer health
Pharma
Medtech
Public health
Insurers
83% of consumer journeys start with a search
01
15% of daily searches are brand new questions
02
74% of queries are longer than three words
03
Every query is geolocated, down to the city
04
Always on, in every language and market
05
What Trajaan unlocks
From patient questions to earlier, sharper decisions.
Insights · Public health
Spot emerging health concerns early
See which symptoms, conditions and worries are rising, market by market, weeks before they show up in sales data or consultations.
Illustrative example
Searches about whooping cough symptoms and boosters across Europe grew fivefold in a year, giving teams months of notice ahead of the peak.
Supply chain · Trade marketing
Anticipate local demand before shelves run empty
A surge in searches is a surge in demand at the pharmacy counter. Know where to move stock, field teams and trade promotions.
Illustrative example
Searches about mosquito bite allergies rose 34% year on year in France, concentrated in two north-eastern departments: the right place to prioritise antihistamine stock.
Brand · Medical · Communications
Protect brand and product reputation
Detect when people start pairing your brand with danger, misuse or the wrong side effects, and respond with clear, compliant content before worry spreads.
Illustrative example
Searches linking a popular sore-throat lozenge to the word dangerous jumped more than tenfold in a few weeks: an early warning that called for a clear safety answer.
Content · Digital
Answer the questions patients actually ask
Turn real questions about dosage, side effects, price and generics into a content roadmap that earns qualified traffic and trust.
Illustrative example
Side-effect searches for the 50 most popular OTC brands in France grew 26% in a year. Every one of those questions is a content brief.
Brand · Marketing
Measure launches and brand equity in every market
Track awareness, consideration and purchase intent after a launch or campaign, then move budget to where demand is actually building.
Illustrative example
Searches for a leading anti-inflammatory molecule rose 22% in a year across every French region, driven by headache relief and price questions.
Communications · Digital · Medical
See how AI answers health questions about you
Patients now ask ChatGPT, Perplexity and Gemini before their pharmacist. Know whether your products are mentioned, how they are described and which sources the models trust.
Illustrative example
When a parent asks an AI assistant which fever treatment suits a toddler, know whether your product is recommended, how it is framed and which sources the answer cites.
Search + social, part of Cision
What patients say in public.
What they ask in private.
SOCIAL INTELLIGENCE
What patients say in public
Social posts, videos, patient forums and reviews, where people share their experiences openly.
Reveals
Who is talking, and how they feel
Which stories and voices spread
Experiences in patients’ own words
See Brandwatch with Trajaan
SEARCH INTELLIGENCE
What patients ask in private
Questions typed into Google, TikTok and Amazon, and asked to ChatGPT, Gemini and Perplexity.
Reveals
How many people are really worried
Where concern rises, down to the city
What AI assistants tell them
See search intelligence
SEARCH + SOCIAL, COMBINED
One complete view of patient reality
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Size every concern
Tell a loud online minority from a widespread worry before you respond.
Know where to act
Pinpoint the regions and cities where concern is rising, and brief local teams, pharmacies and partners.
Understand the why
Read the conversations behind each search spike: the emotions, rumours and voices driving it.
Answer where patients look
Publish the right answer on social, in search results and in AI assistants, then track the impact.
Teams we work with
Trusted by healthcare experts, in every team.
Heads of insights · Market research
Insights & market research
Quantify patient needs that surveys miss, test hypotheses in days and compare markets on one consistent signal.
Medical affairs · Corporate affairs · PR
Medical & communications
Catch misinformation and emerging safety concerns early, and know which questions need a clear, compliant answer.
Brand managers · Consumer health marketing
Brand & marketing
Track awareness and intent for every brand and molecule, plan campaigns around seasonal demand and prove impact market by market.
Public health agencies · NGOs · Insurers
Public health institutions
Follow health concerns at regional and city level, time awareness campaigns and see whether prevention messages land.
“Search listening is key to assessing the fears and needs of patients and consumers, which are difficult to quantify through traditional studies.”
Guilhem Fouetillou
Global Insights Lead, Sanofi CHC (Opella)
“We use search data to evaluate the impact of product launches by reviewing brand awareness, consideration & purchase intent to prioritize our next marketing campaigns.”
Melissa Ercilla
CX & Innovation Manager, Viatris
See Trajaan in action
See what patients are asking about your brands, in every market.
Get a tailored walkthrough of patient searches on Google, TikTok and AI assistants, for your brands, molecules and markets.