Automotive & mobility
Know what drivers want.
Before they visit the dealer.
Every day, millions of people search Google, Bing and AI assistants to compare models, prices, ranges and charging options. Trajaan turns those searches into early signals for carmakers, mobility and energy brands, in every market and city that matters.
Trusted by 125+ global brands & institutions, including leaders in automotive and mobility
JLR
The honest buyer survey
Drivers tell search engines what they never tell a dealer.
A car is a long, considered purchase. Buyers rarely share which rival they are comparing, what worries them about range or what they can afford. They search it instead. That makes search the most candid, always-on view of demand, market by market.
Carmakers
Electric vehicles
Charging & energy
Tyres & parts
Mobility services
83% of consumer journeys start with a search
01
15% of daily searches are brand new questions
02
74% of queries are longer than three words
03
Every query is geolocated, down to the city
04
Always on, in every language and market
05
What Trajaan unlocks
From driver questions to earlier, sharper decisions.
Brand · Marketing
Monitor brand and model awareness at any scale
Track awareness for every brand, model and powertrain in every market, down to the city, and see where your investments pay off.
Illustrative example
Searches for an EV brand grew 96% in Edinburgh and 85% in Birmingham while Sheffield cooled: a clear signal for regional dealer campaigns.
Product · Strategy · Partnerships
Track purchase drivers and blockers
See how charging, range, price and incentives shape demand, and which networks and services buyers look for.
Illustrative example
Searches for one charging network grew more than sevenfold in a year in the UK, as public charging overtook home chargers in buyer interest.
Insights · Product marketing
Reveal the models shoppers compare
Discover which rivals buyers put next to your models, how that shifts after price changes and launches, and where you win or lose consideration.
Illustrative example
Searches comparing a compact EV with its closest rival doubled after a competitor price cut: an early warning for pricing and dealer teams.
Communications · Digital · Brand
See how AI recommends your models
Buyers now ask ChatGPT, Perplexity and Gemini which car to buy. Know whether your brand is mentioned, in what position and which sources the models trust.
Illustrative example
Across 1,900 AI answers to EV buying prompts in the USA, the leader captured over 10% of mentions while your brand ranked fourth at 4.3%: a clear gap to close.
Content · Digital
Answer the questions buyers actually ask
Turn real questions about range, prices, leasing and charging into a content roadmap that follows buyers from education to purchase.
Illustrative example
EV searches are shifting from education to purchase intent: longest range and best EV under budget are rising while technical questions decline.
Product marketing · Launch teams
Measure every launch, market by market
Track the impact of reveals, campaigns and order book openings on searches, and compare them with rival launches.
Illustrative example
A new model reveal generated 48% more searches than a rival launch, with a second peak when order books opened.
Search + social, part of Cision
What drivers say in public.
What they search in private.
SOCIAL INTELLIGENCE
What drivers say in public
Social posts, videos, owner forums and reviews, where people share test drives, experiences and opinions openly.
Reveals
Which models, creators and stories spread
How owners feel about your brand
Experiences in drivers’ own words
See Brandwatch with Trajaan
SEARCH INTELLIGENCE
What drivers search in private
Questions typed into Google, Bing and YouTube, and asked to ChatGPT, Gemini and Perplexity.
Reveals
How many people are really in market
Where demand rises, down to the city
What AI assistants recommend
See search intelligence
SEARCH + SOCIAL, COMBINED
One complete view of the buyer journey
+
Size every signal
Tell online noise from real buying intent before you adjust pricing, stock or budget.
Know where to act
Pinpoint the regions and cities where intent is rising, and brief dealers, importers and partners.
Understand the why
Read the conversations behind each search spike: the reviews, creators and concerns driving it.
Answer where buyers look
Show up with the right answer on social, in search results, on dealer sites and in AI assistants.
Teams we work with
Trusted by automotive experts, in every team.
Heads of insights · Market research
Insights & market research
Quantify buyer needs that surveys miss, test hypotheses in days and compare markets on one consistent signal.
Communications · Digital · Customer experience
Communications & digital
Catch reputation risks early, answer buyer questions and see how AI assistants describe your models.
Brand managers · Media · Dealer marketing
Brand & marketing
Track awareness for every brand and model, plan campaigns around launches and prove impact market by market.
Product · Pricing · Strategy
Product & strategy
See which models, powertrains and features buyers want, and how rival launches and price moves shift demand.
"Paired with social listening, Trajaan provides advanced capabilities to help us monitor brand equity and anticipate car purchase."
Lucie Brilland
Social Intelligence Manager, Stellantis
Automotive coverage at a global carmaker
85+
brands monitored
1,200+
car models tracked
8
global key markets
See Trajaan in action
See what drivers are asking about your models, in every market.
Get a tailored walkthrough of driver searches on Google, Bing and AI assistants, for your brands, models and markets.