Meet
Search Listening.

We use Trajaan to keep an eye on what consumers want at a very local scale. That's an additional source of insights we use to plan our next campaigns - especially when considering to activate our brand with offline events.

The silver economy is happening online! I use Trajaan every month to detect local trends in demand like specific senior care services requested in every city we're targeting. So that we can react fast & adapt our acquisition strategy by city.

Instead of using multiple tools like Google Keyword Planner, Search Console & Ahrefs, I use Trajaan as my unique source of search data to discover what I should do next to gain traffic from the search channel.

My team uses Trajaan to quickly detect major market dynamics and get reliable data facts to learn what consumers really want. Very useful to gain time & validate hypotheses during due diligence missions.