Trend report
March 1, 2024
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Trajaan is the first search intelligence software designed for consumer insights and retail media teams.
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Do you know that 95% of purchase journeys start with an online search? Everything consumers are looking to learn or buy from search engines represents a ton of insights about fears, desires and purchase blockers.
Trend detection
Never miss any weak signal from your market! Spot all growing brands, products or services from thousands of segmented search queries – and make sure to detect your future best sellers.
Precision marketing
Search data are geo-targeted. Learn what brands & products generate more interest in every country, region or city. Then adapt your product offering & merchandising.
Content SEO
Get smart recommendations every minute with Trajaan to learn how to rank among organic, paid, featured snippets and AI-generated answers.
83% of consumer journeys start with an online search.
All that consumers are looking to learn or buy from search engines represents a ton of insights about fears, desires and purchase blockers.
74% of search queries contain more than 3 words.
Search data represents the most spontaneous and honest information that can be collected from consumers, who express their genuine needs and interests
Everyday, 15% of search queries are completely new to search engines. Implying a potential of discovering emerging threats and opportunities to your brand.Â
100% of search queries are geolocalized, at both national and city scales.
Learn what brands & products generate more interest in every country, region or city. Then adapt your local marketing and media strategies with real-time KPIs.
99% of visits from Google Search are spam-free thanks to AI
Learn every month how to use search listening and launch products & services that truly match the demand.​
