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What the world is searching for.

Trend reports, guides and stories on how people search, and what it means for your brand.

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Guides

AI search is a reputation problem: five checklists for insight and comms teams

AI answers now judge brands before anyone clicks. Five practical checklists, with a BMW, Mercedes and BYD example, to measure and influence what AI says.

Oct 21, 2026

Two maps of Europe: change in safety-related searches by region, and the largest search signal in each region, 2026

Reports

Europe searches for safety: what 79 million searches say about civil preparedness

Nov 11, 2026

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Reports

GLP-1 in the Americas: Search Demand Moves South, Price Takes Over

Nov 11, 2026

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Reports

Anti-Aging on Naver: Korean Searches Move From Lifting to Skin Quality

Nov 11, 2026

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Reports

Wall Painting Trends 2026: Greens, Warm Neutrals and the Accent Wall

Nov 11, 2026

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Reports

Seen but Not Sold: State Farm in the Age of AI Answers

Oct 20, 2026

Reports

HDB or Bust: Inside Singapore's Rental Search Frenzy

Oct 8, 2026

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© 2026 Trajaan. All rights reserved.

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About

Blog

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© 2026 Trajaan. All rights reserved.