Consumer goods & FMCG
Know what shoppers want.
Before it hits the shelf.
Every day, millions of people search Google, TikTok, Amazon and AI assistants for recipes, products and brands to try. Trajaan turns those searches into early signals for food, beverage, beauty and household brands, in every market and city that matters.
Trusted by 125+ global brands & institutions, including leading consumer goods groups
The honest shopper survey
Shoppers tell search engines what they never tell a survey.
Shopping is full of small decisions people never explain: why they switched brand, what they cook tonight, which ingredient worries them. They search it instead. That makes search the most candid, always-on view of shopper demand, market by market.
Food
Beverages
Beauty & personal care
Household
Spirits
83% of consumer journeys start with a search
01
15% of daily searches are brand new questions
02
74% of queries are longer than three words
03
Every query is geolocated, down to the city
04
Always on, in every language and market
05
What Trajaan unlocks
From shopper questions to earlier, sharper decisions.
Sales · Supply chain
Anticipate local demand surges
A surge in searches is a surge in demand on the shelf. Know which cities to prioritise for distribution, stock and trade promotions.
Illustrative example
Searches for a plant-based milk brand grew more than 24-fold in New York and nearly tenfold in Chicago, while Philadelphia fell 43%.
Content · Digital · Shopper marketing
Answer the questions shoppers actually ask
Turn real questions about recipes, ingredients and usage into a content roadmap that earns qualified traffic and builds preference.
Illustrative example
How-to-cook questions led US searches in 2024: jacket potatoes in the oven nearly tripled. Every rising question is a recipe brief.
Insights · Innovation
Track purchase drivers and blockers
See which attributes shoppers associate with your category, from sugar to price to where to buy, and how they shift over time.
Illustrative example
Ready-to-drink cocktail searches grew 38% in France, driven by low-sugar and low-alcohol attributes: a clear brief for the next range.
Brand · Marketing
Monitor brand awareness, anywhere in the world
Track awareness and consideration for every brand in every market, and see where your investments pay off.
Illustrative example
Searches for a heritage rum brand grew 41% in Chile while several European markets cooled: two very different media plans.
Innovation · R&D
Validate innovation before you launch
Separate lasting trends from short-lived fads across flavours, ingredients and formats before you commit R&D and shelf space.
Illustrative example
Pistachio, yuzu and hot honey searches kept rising for two years in Europe, while salted caramel slowly declined.
Communications · Digital · Brand
See how AI recommends your brands
Shoppers now ask ChatGPT, Perplexity and Gemini what to buy. Know whether your brands are mentioned, how they are described and which sources the models trust.
Illustrative example
When a shopper asks an AI assistant which plant-based milk is best for coffee, know whether your brand is recommended, in what position and which sources the answer cites.
Search + social, part of Cision
What shoppers say in public.
What they search in private.
SOCIAL INTELLIGENCE
What shoppers say in public
Social posts, videos, reviews and creator content, where people share what they buy, cook and recommend.
Reveals
Which products and creators spread
How shoppers feel about your brands
Experiences in shoppers’ own words
See Brandwatch with Trajaan
SEARCH INTELLIGENCE
What shoppers search in private
Questions typed into Google, TikTok and Amazon, and asked to ChatGPT, Gemini and Perplexity.
Reveals
How many people really want it
Where demand rises, down to the city
What AI assistants recommend
See search intelligence
SEARCH + SOCIAL, COMBINED
One complete view of the shopper
+
Size every trend
Tell a viral moment from lasting demand before you commit innovation, stock or budget.
Know where to act
Pinpoint the regions and cities where demand is rising, and brief sales teams, retailers and partners.
Understand the why
Read the conversations behind each search spike: the recipes, creators and emotions driving it.
Answer where shoppers look
Show up with the right answer on social, in search results, on retailer pages and in AI assistants.
Teams we work with
Trusted by consumer goods experts, in every team.
Heads of insights · Consumer research
Insights & market research
Quantify shopper needs that surveys miss, test hypotheses in days and compare markets on one consistent signal.
Innovation · R&D · Category management
Innovation & category
Validate flavours, ingredients and formats before launch, and size each category opportunity market by market.
Brand managers · Media · Content
Brand & marketing
Track awareness for every brand, plan campaigns around seasonal demand and prove impact market by market.
Sales · Trade marketing · E-commerce
Sales & e-commerce
Anticipate local demand surges and focus distribution, promotions and retail media where shoppers search most.
"Trajaan is the first social insights provider focused on search engines. Paired with traditional research, search listening is powerful to quantify purchase drivers & blockers."
Yunhui Zhou
Senior Consumer Insights Expert, Pernod Ricard
"We use Trajaan to keep an eye on what consumers like at a local scale. This is a key source of insights to choose where to allocate more budget to our local marketing operations - such as street art events & music festivals."
Adrien Bordure
Head of Partnerships & Advocacy, Heineken
"Trajaan helps us detect all search trends related to spirits & cocktails in 15 countries - then decide what to do next without local content marketing agencies."
Giulia Stanisci
Global Web Exp. Manager, Campari Group
See Trajaan in action
See what shoppers are asking about your brands, in every market.
Get a tailored walkthrough of shopper searches on Google, TikTok, Amazon and AI assistants, for your brands, categories and markets.