With tremendous support from our investors, we have been able to close a seed round of $1m in January 2023. We feel amazing, we cannot be more inspired to keep building a game-changing Search Listening SaaS in the Martech industry.
Re-inventing search analytics
Trajaan is on a mission to re-invent search data analytics. For too long, search analytics have been contained to search engine optimization (SEO) or advertising (SEA). Search insights were only considered to enhance strategic planning before building websites or new content. Without taking into consideration the full potential of search insights for making business decisions.
Search engines are a goldmine for consumer insights, with tons of data about consumer expectations and purchase intentions. Check out these numbers:
- 100% of search queries are geolocalized, at both national and city scales.
- 83% of consumer journeys start with an online search
- 74% of search queries contain more than 3 words
- 15% of search queries are completely new to search engines
- 99% of visits from Google Search are spam-free thanks to AI
But revealing insights from online searchers is nothing but simple: mapping user queries, understanding intent, collecting metrics at scale, running data science algorithms in background, pushing alerts & making business recommendations …
All of these tasks require both software engineering and data strategy capabilities. And a vision towards revolutionising market research with game-changing insights extracted from search engine data.
Trajaan: Know your Searchers
Know your searchers. This is what Trajaan is committed about when dealing with global consumer brands.
We want to offer to our customers the best technology to make it simple to understand their online searchers, while promoting clear market research methodology to ensure a great trust in alerts & recommendations.
Trajaan was born from the idea of 3 seasoned experts in software building & international project management:
- Matthieu Danielou: ex-Lead Product Manager at Botify & Synthesio: expertise in marketing product such as social listening
- Hugo Duportet: ex-Lead Data Scientist at Synthesio (Ipsos) : expertise in data around consumers in marketing services to launch the most suitable products for the clients needs
- Guillaume Banc: ex-Senior Manager at KPMG Advisory in Financial Services, wide ranging knowledge about the market and running a business. Expertise in operational knowledge to structure and direct the task force.
We have designed the first SaaS platform providing search listening solutions to global brands & retailers willing to succeed in creating new offers consumers are looking for.
Our AI technology analyses millions of data points from search engines in real-time (Google, Amazon, Baidu, Algolia …), to detect all the latest market trends and make go-to-market recommendations like emerging markets to invest, stock levels to adjust, new territories where to expand and topics to cover in campaigns.
With Trajaan, global consumers brands are now able to create the perfect match between the offer and the demand.
Join our team
It’s been a long journey, and we’re just getting started. Guillaume, Hugo and I began working in a cafe, but our team has grown now to 10+ people across Europe, and we are going strong. If you’d like to join us on our mission to revolutionize consumer insights with search listening, please check our careers page or reach out to us directly.Â
