strategy
Why Search Data Should Be Your Most Strategic Asset
Most B2C brands see the Internet as the main gateway to know their consumers. It all started with social media: Facebook, Twitter, Youtube and Instagram
December 16, 2020
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Learn with Trajaan about the power of search intelligence.
Most B2C brands see the Internet as the main gateway to know their consumers. It all started with social media: Facebook, Twitter, Youtube and Instagram
Each search query means something about how the consumer thinks, what does he want and need.
Search data are unbiased, as they represent what real people are looking for. Not bots, media or paid influencers.
Before launching a new range of trail shoes to compete with Salomon – the largest player in the market – our client needed to validate assumptions about his product development plan
While monitoring conversions generated from clicks on SERP results is great to prove SEO is useful, detecting specific optimizations that will lead to a higher
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