Defining search listening
Search listening is the practice of doing consumer research utilizing search data (often from Google but also from Amazon, Bing, and Baidu). It is the process of extracting, collecting, processing, and analyzing the online searches that Internet users type into their search bars.
Every Internet user performs these simple actions every day when they log on to websites such as G
Many tools are available for you to start using search listening. All do not provide the same service or know the difference between the large offer to understand what your business needs the most. All you need is to know all pros & cons of each solution.
We made this guide to help you craft future campaigns, improve your content strategy and messaging, stay ahead of your competitors, build an effective influencer program, and even build more effective brand partnerships.
Google Trends
Google Trends is a website that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different search queries over time. Google Trends provides access to a large, unfiltered sample of actual search requests made to Google.
Google Trends enables users to get an interest in a particular topic from around the globe or down to city-scale geography, in a given country.
A great place to start listening to online searchers, even if Google Trends doesn’t precisely tell you how many searches occurred for your topic but it does give you a likable proxy.
Answerthepublic
Answer the Public is a tool surveing classic inquiries such as “why,” “where,” and “how,” i.e., questions that truly reflect customers’ demands.
Answer the Public will group current research by country, and categorize it into sections, showing the context and intent of the research:
- Comparisons using “versus” and “or” reveal the decision-making process and who your main competitor is in the customer’s minds at that time.
- Research using “near” helps identify areas where demand for local resources is highest.
- Searches using “with” and “without” highlight demand for features associated with products in your category, which also helps to identify what customers don’t want.
- Searches with “for” reveal the problem and the motivation for the search.
Mangools
Mangools is the tool used by online marketers to find the most hidden long-tail keywords for their online businesses. KWFinder uses Google’s autocomplete API, finding for you thousands of long-tail keywords you should be targeting while writing content for your website. It is a super-effective tool for finding easy-to-rank keywords. Keyword research involves finding what your target customers are searching for on Google, then analyzing and comparing those terms to prioritize the best opportunities.
With Mangools you can easily find the difficulty of using a keyword, i.e., if many competitors are already using this term. Identify the niche audience in your target market and develop a content marketing plan that will provide them with the information they are looking for. Publish the content in a way that is better than what is out there. Then promote it to the public as much as possible.
Semrush
Semrush, often used for keyword research and online ranking data, includes metrics like search volume and cost per click. The software also collects data about online queries gathered from Google and Bing search engines. It can help you visualize market movements by listing everything people are searching online around the topic. The tool provides you with a large number of metrics and KPI to show you what people are currently interested in. With their many metrics, you can determine the topics that captivate people and, therefore, the ideal topic for your next blog post.
Trajaan
Trajaan is the first market research platform for the search channel – by processing data from Amazon, Google, or their own search bar.
Inside our platform, marketing teams discover & segment all queries searched by consumers, detect the best local markets to expand & get recommendations to improve their online awareness & acquisition.
Trajaan appears as the best option for professional use. Trajaan includes everything you need in one place and allows you to set up your keywords plan on your own. Trajaan has been designed to tackle three main issues in the retail and consumer goods industries:
- Detect emerging needs & categories
- Monitor brand awareness across dozens of countries and local regions
- Find out the perfect product mix & merchandising to increase conversions
With Trajaan, get access to a wealth of customer insights about your market. Deep dive into consumer psychology by visualizing :
- Trending products, emerging categories by season/months.
- Regions/cities with the highest affinity for a product or a service
- Low volumes with high growth that could become the trendy product of tomorrow.
With these forecasts, you will be emerged inside your consumer target minds and could adapt your marketing efforts depending on what you see. Our platform draws its insights from significantly large-scale analyses of signals from search engines and can be set up in total autonomy by teams, in a few hours.
