Publicis Sapient is expected to create innovative customer experience in a fast-moving business environment. A key challenge is mapping all consumer expectations vs. all touch points with the brand – before thinking about improving the consumer journey.
It is crucial for Publicis Sapient to access the best data & insights about consumers – before making recommendations about improving the experience:
- Most wanted products & services
- Most frequently asked questions
Ultimate goal is driving more conversions from consumers touched by brand advertising messages, with digital assets providing the right information and/or product, at the right time.
Search is a great way to understand what consumers want, what information and offering they expect to find. Search data represents the most spontaneous data that can be collected.
Using search listening has been natural for consulting teams at Publicis Sapient from the very start of their activities. But there was something missing with the tools they were using prior to Trajaan.
With our unique search listening technology & self-service dashboards, we have been able to provide more depth of insights to Publicis Sapient consultants:
- Collect long-tail search queries about the demand
- Identify real-world questions not covered by target website content
- Get quantitative metrics about topics and clusters that need to be considered at website categories
- Detect search trends automatically like emerging needs, to create new modern brand messages
- Reveail content & paid search opportunities with content gap
