As more and more people are using the internet to buy goods, moto gear has become a popular search item in the United States. With the rise of social media, moto gear searches have skyrocketed, with more and more people looking for ways to express their individual style and show off their ride.
When it comes to searching for moto gear in the US, the most popular searches are for helmets, jackets, and riding boots. These searches are closely followed by searches for gloves, tires, and other protective gear. There has also been an increase in searches for vintage and custom moto gear, as people are looking for unique and one–of–a–kind items.
Motorcycle Gear Shopping Goes Online: How the Digital Age is Changing the Way Riders Find Gear
Product search is decreasing by 8% in 2023 vs. 2022, while branded search is increasing by 6%, meaning US consumers are less open than before to alternatives when searching for moto gear.
For direct-to-consumer brands & online retailers, this is a great opportunity to attract more new customers from online channels like Google or Amazon.
The Internet: The Best Showcase for Moto Gear Sellers.
As the moto industry continues to grow, so will the online searches for moto gear in the US. People are looking for a convenient and affordable way to purchase the items they need to make their ride complete, and the Internet is making it easier than ever to do just that.
In addition to searching for specific items, more and more people are using the Internet to find information about the various moto gear brands, as well as reviews of products and services. This allows riders to make informed decisions about the items they purchase and to find the best deals available.
Additionally, social media has allowed riders to connect with other riders, get advice, and even watch reviews and tutorials on moto gear before they buy it. This has made it easier than ever before to find the right gear for each individual rider’s needs.
Listening to Everything American Bikers Search Online with Trajaan.
Use Trajaan to identify then segment relevant queries and phrases: Determine the search queries and phrases related to motorcycle gear that are searched online – such as “motorcycle helmet”, “motorcycle jacket”, or “motorcycle boots”.
Segmenting similar queries is powerful to help you detect trending categories, beyond trending search terms.
Exploring the Latest Motorcycle Gear Search Trends of 2023
Let’s explore the 2023 trending features in search, in the USA:
- Seasonal gear like waterproof jackets
- Leather-based gear
- Jet-style helmet
Seasonal Motorcycle Gear
Winter moto gear typically includes items such as a waterproof riding suit, waterproof boots, gloves, and a warm helmet liner. A heated vest or heated grips can also be helpful during cold weather riding.
Waterproof moto gear typically includes items such as a waterproof riding suit, waterproof boots, gloves, and a waterproof helmet liner. Waterproof overshoes may also be necessary.
Kevlar Motorcycle Gear
Leather motorcycle gear, typically black, blends style, comfort, and safety for riders. Consisting of jackets, gloves, pants, boots, and vests, the high-grade, durable leather provides protection from harsh weather and road abrasions.
Kevlar motorcycle gear is protective apparel for motorcyclists that is made from the synthetic fiber, Kevlar. Kevlar is lightweight, strong, and heat- resistant, making it a great material for motorcycle gear. Kevlar motorcycle gear can include jackets, pants, boots, gloves and even helmets.
Jet Helmets
Italian Manufacturers
Alpinestars is the most searched brand in the US for moto gear. It is originally a sporting apparel company founded in Asolo, Italy in 1963. Their products are designed for motorcycling, mountain biking, cycling, BMX, and auto racing. Their selection of apparel and protective gear includes leathers, jackets, gloves, boots and helmets.
Dainese is a global leader in the motorcycle, bicycle and winter sports apparel and protective gear industry. They specialize in motorcycling and cycling apparel, protective gear, body armor and helmets.
AGV is an Italian motorcycle helmet manufacturer, and is one of the world’s leading helmet brands. AGV produces a wide variety of helmets for road and track, touring, off–road, and all-terrain riders, as well as for professional racing.
What’s Hot in Motorcycle Equipment? An Inside Look at 2023 Best Online Marketplaces in America.
Revzilla
Revzilla.com is an online motorcycle gear and apparel retailer founded in 2007. The company offers a wide selection of motorcycle gear and accessories from top brands like Alpinestars, Shoei, Arai, Dainese and Icon.
Amazon
Amazon is selling motorcycle gear because it is a popular and growing market. Motorcycles are becoming increasingly popular with people of all ages and the demand for motorcycle gear and accessories has grown significantly in recent years.
Amazon is taking advantage of this growing market by offering a wide selection of motorcycle gear, including helmets, jackets, boots and more.
Bootbarn
Bootbarn.com is an online retailer specializing in western- style clothing and accessories. They offer a wide selection of hats, jeans, tops, jackets, boots and more. They also carry a variety of western–inspired home decor and accessories.
While only selling boots as motorcycle gear, Bootbarn has managed to get to the top of our rankings with an effective SEO strategy on key search terms like men motorcycle boots’.
