Trajaan's acquisition

Today, we’re excited to share a major milestone in Trajaan’s journey: Cision is acquiring Trajaan.

This step marks a new chapter for our team, our customers, and our technology. By joining forces, we’re creating a unique combination of search intelligence and social listening that will help brands understand people’s intentions, needs, and perceptions across the entire digital journey.

What is Cision?

Cision is a global leader in consumer and media intelligence. Its platforms help PR, communications, and marketing teams monitor and understand what’s being said about their brands across traditional media, online news, and digital channels then turn that information into action.

Cision’s flagship platform, CisionOne, brings together media monitoring, analytics, reporting, journalist outreach, and social intelligence in a single environment. It’s designed to help organizations track reputation, measure impact, and stay ahead of fast-moving narratives.

In short: Cision gives brands the visibility and tools they need to manage communications with clarity, speed, and confidence.

Cision + Brandwatch: a powerful consumer intelligence foundation

Cision already includes Brandwatch, one of the most advanced social listening and digital consumer intelligence platforms in the market.

Brandwatch specializes in analyzing large-scale online conversations across social media, forums, blogs, and more to reveal trends, sentiment, audience behavior, and emerging cultural signals.

Together, Cision and Brandwatch have built a strong base for understanding:

• what people say (social listening),

• how narratives spread (media intelligence),

• how brands can respond and engage (communications workflows).

Why this acquisition: uniting Social Listening and Search Intelligence

With Trajaan joining Cision, we’re adding a missing piece to the intelligence puzzle: search intent.

Social listening tells you what people are talking about today.
Search intelligence reveals what people want, need, or are about to do next.

Trajaan’s technology analyzes billions of search signals to uncover:

• emerging demand,

• hidden customer questions and motivations,

• early indicators of market shifts,

• real-world language people use before they buy or decide.

By combining these two perspectives conversation + intention we’ll offer brands a fuller, more predictive understanding of audiences:

What this enables

• From perception to intention: see not just what people think, but what they’re actively looking for.

• Earlier trend detection: search often signals change before it appears in social chatter.

• Better strategy alignment: connect comms, marketing, product, and SEO around one shared view of the consumer.

• End-to-end insight: understand the journey from curiosity → conversation → conversion.

This is how we build a next-generation offer that merges Social Listening + Search Intelligence into one coherent, actionable suite.

What doesn’t change

Trajaan’s mission stays the same: help teams understand demand and make better decisions through search data now with more scale, reach, and complementary intelligence.

Our team remains focused on:

• delivering the best search-insight product on the market,

• supporting customers with the same care and energy,

• innovating faster with Cision and Brandwatch alongside us.

Looking ahead

This acquisition is a shared ambition: to create the most complete consumer intelligence offer on the market one that spans what people say, what they seek, and what they will do next.

We’re genuinely thrilled about what comes next, and we’ll share more details soon.
Thank you to our customers, partners, and community for being part of this journey.

Let’s build the future of intelligence together.