Gut Health on the Rise: What Search Trends Reveal About Digestive Concerns...

Digestive health has become the fastest-growing reason people turn to supplements, with online searches for digestion-related supplements increasing by +272% YoY...

Gastrointestinal concerns—especially gas, vomiting, and diarrhea—are increasingly appearing in online search trends…

Constipation is another leading concern within digestive health

Notably, searches linking the muscle-building supplement creatine to constipation have surged by over 100%, highlighting growing consumer concern around its digestive side effects.

Medications for pain relief, acid reflux, and muscle relaxation are increasingly being linked to constipation in online searches—indicating a growing awareness of their potential digestive side effects.

So, how are people addressing digestive issues? These trending ingredients support your gut—naturally...

Interest in gut flora support is growing, with specific ingredients gaining traction for their role in microbiome balance.

Natural laxatives are gaining popularity as gentle, plant-based solutions that stimulate digestion, add bulk, and support regularity.

These ingredients are being embraced for their ability to calm inflammation, ease cramping, and support overall gut comfort.

Magnesium supplements are increasingly valued for supporting digestion and muscle function—from gentle gut relaxation to effective constipation relief.

Adaptogenic superfoods are gaining attention for their broad digestive benefits—offering prebiotic fiber, rich nutrients, and liver support that go beyond the gut.

When it comes to leading digestive health brands experiencing growth in online searches, Imodium and Dulcolax stand out

They work in opposite ways, with Imodium slowing intestinal movement to treat diarrhea & Dulcolax stimulating bowel activity to relieve constipation. Their contrasting effects underscore the growing need for targeted treatment aligned with specific digestive symptoms.

On social media, videos highlighting fiber as a solution for digestive support account for 66% of total views

Trending hashtags reveal a gut-supportive synergy between sea moss, probiotics, and moringa—each promoting digestive wellness by nourishing the microbiome, reducing inflammation, and aiding nutrient absorption.

Actionable opportunities for brands in digestive health…

1. Spotlight Digestive Health
Capitalize on the fast-growing interest in gut wellness (+272% YoY). Reframe existing products with gut-friendly messaging and launch dedicated digestive lines.

Target Constipation & Bloating and address top concerns like constipation with focused solutions (e.g., fiber blends, magnesium). Bundle gut aids with products like creatine and offer clear usage guidance.

2. Educate on Benefits & Side Effects of supplements
Provide clear, trusted content on digestive side effects of supplements (e.g., creatine, pain meds) and how ingredients like magnesium, probiotics, and adaptogens support gut health.

Highlight plant-based, gentle digestive support over harsher options. Use storytelling to showcase natural laxatives and anti-inflammatories.

3. Feature Trending Ingredients
Tap into demand for sea moss, moringa, probiotics, and magnesium. Launch or reformulate products with these ingredients for full-spectrum gut support.

Segment products and messaging by specific digestive issues (e.g., gas, cramps, post-antibiotics). Use guided tools or quizzes to match consumers with the right solutions.