📔 Search listening (noun)
Technology to collect, process & extract strategic insights from large sets of search data.
Every Web user is searching for information.
Will you risk to miss what consumers are searching on Google, Amazon or even on your own website?
WHY SEARCH LISTENING
95% of shoppers start with an online search. Can you miss these search signals? Keep up with the pace of innovation by listening to search bars.
What they want to buyDetecting what types of offers or information online users aim to find when searching about your market.
What brands they considerSearched brands are brands consumer already know. Get fresh data every month without effort.
Where they want to shopGet search volume blended with population data to discover places with higher affinity.
WHY SEARCH LISTENING
Search engines are the true mirrors of the world, where people confess their deepest fears & desires.
Long-tail search queries reveal what customers intend to learn, find or buy.
Forget about survey biaisConsumers search for products, information or services without being asked.
Detect new needs or fears in long-tail search queries, revealing.
WHY SEARCH LISTENING
We are not just another boring SEO tool. They think micro, we think macro. We help your brand map your entire market to detect the best opportunities from search signals.
Secure your innovation & expansion programs.Never miss any market signal – all growing segments or brands from your market – and make sure to secure your future product launches.
Launch new offers at the right time.Review what products or services you should promote to consumers, any time, based on seasonality analysis & trending signals detection.
Promote the rights products & services.Map everything people search around your universe – and detect trending or seasonal products to promote in the upcoming week(s) or month.
Learn how the best brands & agencies take advantage of search listening.
Let’s find out together how you can take advantage from search data & find your next best sellers!
© Trajaan 2022 • Made in France with 💛
RESOURCES
Why search data have become crucial to brands & retailers.
How we help global brands & agencies extract value from search.
USE CASES
Discover what people want to buy or learn online.
Get all teams aligned on search channel opportunities.
Adapt your merchandising to local trends.
Serious data for due diligence & market research.
See also: Healthcare
