Deep dive into the booming French market of football boots.

football boots

Deep dive into the booming French market of football boots. How mapping everything French people searched online about football boots in 2021 helped reveal the market overall growth, local specificities and ROI of star player sponsoring – like Messi, Neymar or Mbappé. Facebook Twitter Youtube Monitoring true consumer expectations with search listening Football boots seemed […]

Football Boots: Measuring The ROI of Sponsoring Players

football boots

The number of queries increased from roughly 50k in January 2021 to 200k in November (+300%), marking a significant market tipping point – even after the Covid-19 lockdown was lifted. Monitoring real consumer expectations with search listening 🔎​ Football boots seemed to be a flat market in France.  But the emergence of alternative fields (futsal, five-a-side […]