Plant-based milk: What are tomorrow’s trends in Europe?

Without lactose, gluten, or cholesterol; source of vitamins and minerals … The advantages of plant-based milk are no longer to be proven today. An EU-funded project reported a 49% growth in European consumption of plant-based foods over the past two years.  Lactose intolerance affects approximately 68% of the world’s population. Potato milk, the new trend […]

Chocolate Trends: Analyzing French Expectations Just Before Easter

Trajaan / Chocolate trends

Let’s have a look at new consumer expectations and local competitors in the French chocolate market. The chocolate industry must quickly adapt to fast-moving consumer behavior by launching the right innovation into the market. How do we make sure to make a brand offer match the true consumer demand? Let’s analyze chocolate search trends with […]

Monitoring Search Trends About Chocolate, Just Before Easter

chocolates

Analyzing Search Trends About Chocolate in France Just Before Easter. Let’s have a look at new consumer expectations and local competitors in the French chocolate market. The chocolate industry must quickly adapt to fast-moving consumer behavior by launch the right innovation into the market. How to be make sure to make a brand offer match […]

Hard Seltzers: Monitoring the growing interest in Europe

CS / hard seltzers

Monitoring the emergence of hard seltzers in Europe. Diving into European consumer awareness to support European go-to-market strategy of a major beverage company. Download full ebook Anticipating a growing demand in Europe for hard seltzers. Our client, a major beverage company, is considering to increase its investment in European markets to promote its new line […]

Monitoring brands from the alcohol-free beers market in Europe

CS / Beers (Europe)

Revealing with search data how West European consumers are interested in alcohol-free beers. Download ebook What search data reveal Which brands have the best awareness in every country, region and major city? When do people consume non-alcoholic drinks the most? Is seasonality similar in all countries & regions? Is there any local trends associated with […]