Skinimalism: Threat or Opportunity for the Makeup Industry?

Skincare experts have described skinimalism as a new trend for years. We have now evidence of its emergence from Google Search, pushed by a big rise of searches about face yoga. The holiday season is usually a significant time for market analysts – trying to predict what the future is going to look like for […]
How The Concept of Skinimalism Became Reality in Consumers Online Searches.

Predicting the emergence of Skinimalism Skincare experts have described skinimalism as a new trend for years. We have now evidence of its emergence from Google Search, pushed by a big rise of searches about face yoga. The holiday season is usually a big time for market analysts – trying to predict what the future is […]
Into the future of beauty packaging with serum capsules

Into the future of packaging with serum capsules. Serum capsules and the future of beauty. Diving into pioneering US consumer trends to support European go-to-market strategies. Download ebook Anticipating a shift in demand in Europe for skincare packaging. Our client, a digital skincare brand (DNVB), wants to launch multiple new products every month to quickly respond to new […]
Assessing DIY Beauty marketplace in Europe

Expanding a DIY beauty products marketplace into Europe Assessing the growth potential of a DIY beauty marketplace by mapping all consumers search queries in 4 European countries. Download ebook Assessing the growth potential of a marketplace selling DIY cosmetics. Our client, one of the largest global strategy consulting firms, wants to quickly assess DIY cosmetics […]