Skinimalism​: Threat or Opportunity for the Makeup Industry?

skinimalism search trends

Skincare experts have described skinimalism as a new trend for years.  We have now evidence of its emergence from Google Search, pushed by a big rise of searches about face yoga. The holiday season is usually a significant time for market analysts – trying to predict what the future is going to look like for […]

How The Concept of Skinimalism Became Reality in Consumers Online Searches.​

skinimalism search trends

Predicting the emergence of Skinimalism Skincare experts have described skinimalism as a new trend for years. We have now evidence of its emergence from Google Search, pushed by a big rise of searches about face yoga. The holiday season is usually a big time for market analysts – trying to predict what the future is […]

Into the future of beauty packaging with serum capsules

CS / serum capsules

Into the future of packaging with serum capsules. Serum capsules and the future of beauty. Diving into pioneering US consumer trends to support European go-to-market strategies. Download ebook Anticipating a shift in demand in Europe for skincare packaging. Our client, a digital skincare brand (DNVB), wants to launch multiple new products every month to quickly respond to new […]

Assessing DIY Beauty marketplace in Europe

CS / essential oil

Expanding a DIY beauty products marketplace into Europe Assessing the growth potential of a DIY beauty marketplace by mapping all consumers search queries in 4 European countries. Download ebook Assessing the growth potential of a marketplace selling DIY cosmetics. Our client, one of the largest global strategy consulting firms, wants to quickly assess DIY cosmetics […]