71% of B2B searchers start their searches with an unbranded search (instead of a brand search). Search engine optimization is all about working to catch these prospects. SEO is an investment that does not pay for itself in the second after. It takes time to research what consumers are really searching online and what kind of […]
Each search query means something about how the consumer thinks, what does he want and need.
While monitoring organic search conversions generated from clicks on SERP results is great to prove SEO is useful, detecting specific optimizations that will lead to a higher SEO return on investment is key — since it will naturally help SEO managers to secure bigger budgets. Why Monitoring Conversions? At the end of the day, marketing managers […]