Consumer Data You Must Trust.

Meet the first platform dedicated to search listening.

We help agencies uncover all market trends & dynamics to maximize the ROI to your end-customer’s content.

MODERN MARKETING

Get deep consumer intelligence.

“To drive growth, marketing B2B2C needs to become truly customer centric. An in-depth understanding of what customers value, what they need, and how they “tick” is the necessary basis for any successful marketing companies.

At Trajaan we understand that brands make large investments in paid search & social ads. So we put you in position to get the largest return possible. We help some of the world’s most impactful brands to transform their marketing approach, never losing sight of the company’s revenue and profit goals.

CONSUMER & MARKET INTELLIGENCE

What consumers say online is not what consumers want.

Search engines are true mirrors of our world. People are living their best lives on Instagram, they’re experiencing their real lives in Google. Forget about survey biais, as most people do not dare confessing their deepest fears & desires.

Nobody is worried about being listened to when using search bars. Online searches truly represent people’s minds, interests & hidden desires. Search engines provide unparalleled access to the largest existing consumer panel. You don’t only have access to social media users, you have access to anyone using search engines, which is almost everyone.

ACTIONNABLE INSIGHTS

Uncover missed opportunities.

87% of in-store purchases start with an online search. Consumers use search engines like Google to find where to buy specific products.

A surge in search volume always results in a surge of demand in local stores. Same goes for on-line purchases. See the world from a higher vantage point and optimize your ads campaigns.

Trajaan / plant based milk market trends

CONTENT STRATEGY

Search listening to explore consumer preferences.

We are evolving in a society where consumption is in constant progression. It is becoming increasingly difficult for brands to stand out, for retailers to select the “correct” products to offer and for consumers to select them.

See how Trajaan perfeclty understood new trends of a very young market 👉 “Plant-Based Milk Market Trends: Discover Favorite Dairy Alternatives in Europe.

REPUTATION MONITORING

Control your clients brand & products reputation.

Consumers do not hesitate one second when it comes to get feedback on restaurants, hotels, products & brands review. Detect emerging risks when people start searching for drugs wrong side effects, bad aftersales services, products quality along your clients brand.

Healthcare & pharma ©Trajaan
Pain relievers consumers are looking more and more for their side effects (YoY growth) 🇺🇸

LEAD ACQUISITION

Start acquiring new prospects from the search channel.

You don’t have to sell products from the Internet to acquire new customers through the Internet. Start producing quality content that will respond to consumers when they are searching online for answers – so that they will remember your brand name. 

You won't be alone in this journey.

The silver economy is happening online! I use Trajaan every month to detect local trends in demand like specific senior care services requested in every city we're targeting. So that we can react fast & adapt our acquisition strategy by city.

Andrea Temime

CEO @Hoomiz

Instead of using multiple tools like Google Keyword Planner, Search Console & Ahrefs, I use Trajaan as my unique source of search data to discover what I should do next to gain traffic from the search channel.

Pierre-Alexis Ardon

Licorne Society

Hear from innovative companies such as

My team uses Trajaan to quickly detect major market dynamics and get reliable data facts to learn what consumers really want. Very useful to gain time & validate hypotheses during due diligence missions.

Selim Bouaicha

Selim Bouaïcha

Manager @Neovian Partners

Semrush could not look at specific US cities & counties in order to compare search volume for different retail brands. Trajaan did a great job by revealing cities with the highest potential to expand our end-customer presence.

testimonial

Mitchell Plueger

Bain & co

Book a 1:1 demo

Get a custom demo with our team of search listening experts.

Get started with search listening!

Do you want to find out how brands can take advantage from search data : subscribe to our newsletter 👇

Platform / screenshot

RESOURCES

Discover
search listening

Why search data have become crucial to brands & retailers.

Read our case
studies

How we help global brands & agencies extract value from search.

Meet our team &
vision

Why we founded Trajaan & where we are going as a team.

USE CASES

Consumer insights

Discover what people want to buy or learn online.

Content planning

Get all teams aligned on search channel opportunities.

Retail strategy

Adapt your merchandising to local trends.

Strategy consulting

Serious data for due diligence & market research.

See also: Healthcare