What Is The Best Search Listening Tool To Interface Your Brand With Online Searchers?​

What Is The Best Search Listening Tool To Interface Your Brand With Online Searchers? Facebook Twitter Youtube Table of Contents What is search listening? Search listening is the practice of doing consumer research utilizing search data (often from Google but also from Amazon, Bing, and Baidu). It is the process of extracting, collecting, processing, and […]

Social & Search Listening: How To Take Advantage of Each Technology.

Search Listening vs. Social Listening: How To Take Advantage of Each Technology. Facebook Twitter Youtube Table of Contents All brands need to listen to consumers Social & search listening are two faces of the same industry: consumer & market intelligence. Consumer and market intelligence is the art of detecting patterns in human behavior to assist […]

Why You Should Care About Unbranded Searches Traffic.​

Why You Should Care About The Rise of Unbranded Search Traffic. The rise of unbranded searches. Today’s consumers have the whole world in their pockets. Finding and comparing local businesses takes just a few seconds – and those seconds are often a brand’s only chance to turn a prospect into a customer. To convince in […]

Why Your Business Deserves Better Than Google Trends.

google trends

Why Your Brand Deserves Better Than Google Trends. Welcome to the world of search listening! You always wanted to go behind the curtains of your favorite search data analytics tools. Let’s review two different tools that can help you make progress in understanding what & why consumers are searching online. Facebook Twitter Youtube Table of Contents […]

Beyond Google: Explore the World of Search Engines​.

search engines

Beyond Google: Explore the World of Search Engines​. Everyone knows Google. But there is a world beyond Google. Think about Amazon, Baidu, Naver, or Bing. Let’s review the complex but crucial search engines market by exploring their differences, local discrepancies & emerging players. Facebook Twitter Youtube Table of Contents Search engines, our third hand Search engines are now part […]

Reassure Investors with Reliable Alternative Market Data

All companies seek for long-term stability to ensure long-term profits. When looking for long-term stability, most companies plan to expand & enjoy larger market data, shares, higher returns – meaning guaranteed cash flows. The Continuous Quest For Growth Expansion needs capital. No company will ever grow fast by relying on its internal already limited resources. […]

Neeva, Apple Search … The New World of Search Engines.

Trajaan / world of search engines

Salesforce ex-chief data scientist introduced you.com in 2020, a so-called revolutionary search engine aiming to take down the almighty Google Search. In the meantime, many rumours are announcing an upcoming search algorithm from Apple – to replace Google Search from all devices from the Cupertino company. In the meantime, reports indicate Amazon is the starting point of more than 40% of product purchases […]

How To Secure Your Go-To-Market With Search Data.

Blog / GTM

You have now a list of topics to build your strategy. Let’s see how you could transform your list of topics into real business opportunities with search data. To start with, use these topics to fill these business objectives. Invest your marketing efforts wisely, in the right places Imagine your are an outdoor company selling hiking & […]

Reveal Consumer’s Needs With Search Intelligence.

Blog / what customers want

Most B2C brands see the Internet as the main gateway to know their consumers. It all started with social media: Facebook, Twitter, Youtube and Instagram seemed to be the best places to engage and get in touch with customers & learn more about them. But we’ll see that search intelligence can also help you monitor […]