Into the future of packaging with serum capsules.

Serum capsules and the future of beauty. Diving into pioneering US consumer trends to support European go-to-market strategies.

Anticipating a shift in demand in Europe for skincare packaging.

Our client, a digital skincare brand (DNVB), wants to launch multiple new products every month to quickly respond to new consumer expectations, especially serum capsules. 

The single-dose capsules market is fledging in Europe, but by combining multiple consumers’ concerns (biodegradable, freshness, travel-friendly etc.), it could turn into a gold mine for first movers. 

How to assess potential opportunities in fast-moving B2C markets? To what extent US trends could inspire development strategies in Europe? How search listening could help strategists? 

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Map everything US consumers are searching online about single-dose capsules.

We scan major marketplaces and websites to collect hundreds  of expressions.

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Example with one search queries (among 300+ describing the market).

Yes, there is a market for serums in capsule in the USA.

Our platform provides a map of top-states in search volume but also an affinity heatmap – highlighting territories with a higher level of demand for 100k population. 

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While California is the state with the highest search volume, affinity is much higher in the East coast (May 20 – Apr. 21, min state population: 5m)

Revealing leading molecules & types of care linked to serum capsules in the US.

By segmenting all search queries, our client could detect what molecules generating the most interest among consumers – in every season or month.

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Top-10 molecules tied to serum capsules, when searched online.

Let's meet!

We would love to understand who you are & what your business goals are. Trade marketing, strategic planning, category management … Search intelligence can help a lot!

Let’s catch up together for 15 minutes or more – on the phone or through Google Meet – to learn together how we could help.

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