Monitoring the emergence of hard seltzers in Europe.
Diving into European consumer awareness to support European go-to-market strategy of a major beverage company.
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Diving into European consumer awareness to support European go-to-market strategy of a major beverage company.
Our client, a major beverage company, is considering to increase its investment in European markets to promote its new line of hard seltzers. But it lacks of reliable data about demand & local competition.
Hard seltzers – or spiked seltzers – are already a huge market in the USA, that generated $ 2bn+ in revenue in 2020.
While major players in the beverage industry waited for a while before investing in the European market, many local digital native brands launched hard seltzer products in France, Germany & Spain.
With our search listening tool, we helped our client to assess the online demand in hard seltzers in 3 European countries, especially by evaluating the brand awareness of all local players.
We scanned major online marketplaces & specialized websites to extract brands & product names to make sure to avoid missing out any local player in France, Spain & Germany.
Example of brands found on online marketplaces like Tesco, Carrefour or Sainsbury’s.
While Ile-de-France is the region with the highest online demand, Germany tops national market standings in search volume.
While California is the state with the highest search volume, affinity is much higher in the East coast (May 20 – Apr. 21, min state population: 5m)
Top-10 brands searched online in France (June 20 – May 21)
We would love to understand who you are & what your business goals are. Trade marketing, strategic planning, category management … Search intelligence can help a lot!
Let’s catch up together for 15 minutes or more – on the phone or through Google Meet – to learn together how we could help.
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