Insurances (Brazil)

Revealing how different types of insurance policies generate interest among Brazilians.

What search data reveal

What do Brazilians want to insure the most in every state? Cars? Houses? Pets? Travel? Goods?

Is there any specific local trend for each market? Is the consumer behaviour in Northern states different from Southern regions?

Do some insurance policies have a stronger seasonal effect than others?

Is there a clear demand for B2B insurance policies? Such as for trucks or crops?

Case study / Insurance (Brazil)

What we learn with Trajaan

Brazilian market has stabilized after a huge drop in interest during the Covid-19 crisis.

YoY trend: -10.4% in September 2020 compared to October 2019.

Covid-19 impact: -40.8% between February & April 2020. Since then, demand has almost recovered its pre-crisis level.

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Let’s catch up together for 15 minutes or more – on the phone or through Google Meet – to learn together what we can do.