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The hybrid car market, a glimmer of hope for a gloomy French car market?
What brands have the best awareness in every region, department and major city?
When do people search the most about hybrid cars? Is seasonality similar in all regions & departments?
Is there any local trends? Or specific brands and models more search by location?
What drive consumers to buy and engage in hybrid cars? Are State subsidies or price strong category attributes for potential buyers?
75%+ of car models with highest brand awareness are made by Japanese brands (Toyota, Honda, Hyundai).
French car manufacturers appear to be outpaced with the 3008 Hybride (6th) and the DS 7 Hybride (15th).
Bordeaux is the city with the highest affinity to the hybrid car market while Paris is 3rd.
… And so much more!
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