Monitoring brands from the alcohol-free beers market in Europe

Revealing with search data how West European consumers are interested in alcohol-free beers.

What search data reveal

Which brands have the best awareness in every country, region and major city?

When do people consume non-alcoholic drinks the most? Is seasonality similar in all countries & regions?

Is there any local trends associated with alcohol-free beer? Or specific brands?

What could drive consumers to buy or neglect alcohol-free beers? Is health a strong category attribute for potential buyers?

More than a niche market in Europe.

267 topics are monitored in four countries
– Germany
– France
– UK
– Spain
Over 188k search queries every month on Google on average. With a strong increase due to the Dry January (+51% vs. avg) the British market trend is pretty stable over the year. In France, Spain & Germany, demand is increasing a lot during summertime (April > August)

Highly seasonal market: +86% between November & August.
Best month: August (in all four countries together).

What we learn with Trajaan

With a strong increase due to the Dry January (+51% vs. avg) the British market trend is pretty stable over the year.

In France, Spain & Germany, demand is increasing a lot during summer time (April > August)

France: +90%
Germany: +64%
Spain: +61%
UK: +15%

Very popular right after the holiday season and the Heineken 0.0, Brewdog Nanny State has become the British Dry January favorite!

… And so much more!

Let's meet for 15 minutes!

We like to understand who you are & what your business goals are. Trade marketing, strategic planning, category management … Search intelligent can help a lot!

Let’s catch up together for 15 minutes or more – on the phone or through Google Meet – to learn together what we can do.