Monitoring brands from the alcohol-free beer market in Europe

Revealing with search data how West European consumers are interested in alcohol-free beers.

What search data reveal

Which brands have the best awareness in every country, region and major city?

When do people consume non-alcoholic drinks the most? Is seasonality similar in all countries & regions?

Is there any local trends associated with alcohol-free beer? Or specific brands?

What could drive consumers to buy or neglect alcohol-free beers? Is health a strong category attribute for potential buyers?

What we learn with Trajaan

With a strong increase due to the Dry January (+51% vs. avg) the British market trend is pretty stable over the year.

In France, Spain & Germany, demand is increasing a lot during summer time (April > August)

France: +90%
Germany: +64%
Spain: +61%
UK: +15%

Very popular right after the holiday season, as well as the Heineken 0.0, Brewdog Nanny State has become the British Dry January favorite! … And so much more!

Let's meet for 15 minutes!

We like to understand who you are & what your business goals are. Trade marketing, strategic planning, category management … Search intelligent can help a lot!

Let’s catch up together for 15 minutes or more – on the phone or through Google Meet – to learn together what we can do.