
Monitoring brands from the alcohol-free beers market in Europe
Revealing with search data how West European consumers are interested in alcohol-free beers.
Revealing with search data how West European consumers are interested in alcohol-free beers.
Which brands have the best awareness in every country, region and major city?
When do people consume non-alcoholic drinks the most? Is seasonality similar in all countries & regions?
Is there any local trends associated with alcohol-free beer? Or specific brands?
What could drive consumers to buy or neglect alcohol-free beers? Is health a strong category attribute for potential buyers?
267 topics are monitored in four countries
– Germany
– France
– UK
– Spain
Over 188k search queries every month on Google on average. With a strong increase due to the Dry January (+51% vs. avg) the British market trend is pretty stable over the year. In France, Spain & Germany, demand is increasing a lot during summertime (April > August)
Highly seasonal market: +86% between November & August.
Best month: August (in all four countries together).
With a strong increase due to the Dry January (+51% vs. avg) the British market trend is pretty stable over the year.
In France, Spain & Germany, demand is increasing a lot during summer time (April > August)
Very popular right after the holiday season and the Heineken 0.0, Brewdog Nanny State has become the British Dry January favorite!
… And so much more!
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