71% of B2B searchers start their searches with an unbranded search (instead of a brand search). Search engine optimization is all about working to catch these prospects.
SEO is an investment that does not pay for itself in the second after. It takes time to research what consumers are really searching online and what kind of answers they might consider relevant – before you can even create content and promote it. But it is definitely worth it when done properly.
Thing is, not having a proper SEO strategy can even be dangerous for your startup.
Stop losing easy prospects! Make sure to publish at least a one-pager matching all search queries mentioning your company.
The main risk would be to be invisible or hard to find for prospects looking for your business information. These low-hanging fruits would be easily converted if your website was on the top list.
Some competitors can advertise on your brand name, driving your potential prospects to your competitors’ websites. Make sure to keep an eye on companies advertising your brand name!
You just need to get the right tools! SEO is not as rocket science as you might think.
The ultimate goal of SEO is to help search engines offer the best content to Web users, based on their search intent.
Have in mind that SEO is not made to trick search engines, but to make sure you get a maximal ROI for your content.
Here is the SEO checklist:
There are plenty of tools available on the market – which are either free or not expensive.
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. It is one of the most powerful, free SEO tools out there. You can use it for more than just checking meaningful metrics like clicks and impressions.
ContentKing is a technical SEO solution keeping track of your website 24/7 using a wide array of signals their algorithms deliver meaningful insights and tasks so that you can catch unexpected changes and issues before search engines and visitors do.
Semrush is the historical solution for SEO managers, providing plenty of tools to help you track your organic performance & find keywords.
But it is also a very complex tool to implement while missing significant features like alerting on search trends or geolocated performance reporting.
Trajaan is the best search listening platform designed to aggregate all available search metrics such as search volume, clicks, impressions, organic positions, and paid search results – into a unified data model.
That unified data model enables powerful features like market trend detection, content planning, and merchandising suggestions.
Of course, you don’t need to subscribe to all these tools. If you are just getting started, the best thing to do is to use Google Search Console along with a low-cost license by Semrush.
Later on, when your website becomes bigger & SEO strongly impacts your sales performance – you need to switch to enterprise-grades solutions, like ContentKing or Trajaan.
See also: Healthcare