In 2023, health seems to be a bigger priority than ever. People want to know the composition of their skincare, the origin of their food, doing physical activities, etc.   

British society seems to become far more conscious about their health and that explains why quitting smoking is growing in online searches. 

The quest for cessation solutions has led many in the UK to explore digital aids, from mobile apps that track progress to online support communities providing a virtual network of encouragement. The digital landscape mirrors a profound shift in attitudes, with search queries reflecting a collective determination to overcome nicotine addiction. These queries range from practical inquiries about effective smoking cessation methods to searches for supportive resources, such as counseling services and nicotine replacement therapies. 

What are the next trends about the different methods around quitting smoking ? Let’s deep dive into the topic in the United Kingdoms.

Unveiling Smoke-Free Horizons: Empowering Change through Search Listening in Quit Smoking Trends

Amid the rapid evolution of societal norms and health priorities, consumers’ needs and aspirations transform swiftly. For both individuals seeking a smoke-free lifestyle and brands offering cessation support, the challenge lies in navigating a vast market to distinguish themselves. This dynamic presents an opportunity for search listening, an illuminating beacon that captures the essence of consumer behaviour and expectations.

With Trajaan, our search listening platform tailored to understand consumers’ wants and needs, your brand gains access to a rich repository of search data. This invaluable tool systematically collects and analyses search engine queries, offering profound insights into the landscape of quit smoking trends. Empowered by actionable intelligence and bolstered by our professional service team, you can confidently guide individuals through their journey to quit smoking, ushering in a new era of informed decision-making and healthier lifestyles. Welcome to a transformative period where search listening becomes the compass for navigating smoke-free horizons.

One of the concepts of Trajaan is to cluster search queries into meaningful topics

A New Year for a New Health

At the onset of each new year, a noticeable surge in online searches is observed, particularly revolving around methods to quit smoking. This surge can be attributed to the cyclical nature of human behavior, driven by the tradition of making New Year’s resolutions. As individuals embark on a fresh year, the desire for positive change prompts many to pledge healthier lifestyles, and quitting smoking often ranks high on their list of resolutions. The spike in online searches during this period highlights a collective effort to seek guidance and resources for breaking the habit, showcasing the profound impact of New Year’s resolutions on motivating individuals to adopt healthier choices and kickstart their journey towards a smoke-free life.

 Quit Smoking: Where to start ?

In the UK population we can notice that people tend to search for methods mostly through the advice and solutions proposed by the NHS. The National health service did a great job in centralising useful resources like websites, telephone numbers or support groups, doctors etc.

Funnily enough, there is another method researched by the British population, the books of Allen Carr. Allen Carr, is a british author who found a method to quit smoking in his 40s and decided to write about it and got pretty popular.

A medication for Everyone

Within the British population, there is a discernible trend in increased online searches focused on nicotine patches as a medication for quitting smoking. This inclination reflects a growing awareness and acceptance of nicotine replacement therapy (NRT) as a viable method to combat tobacco addiction. Nicotine patches, designed to provide a controlled and gradual release of nicotine, have gained popularity as an accessible and convenient tool in the cessation journey. The British populace’s interest in these patches underscores a proactive approach toward embracing evidence-based strategies for quitting smoking, demonstrating a collective recognition of the potential effectiveness of NRT in promoting successful smoking cessation efforts. This inclination towards nicotine patches also highlights a cultural shift towards prioritising health and well-being, with individuals actively seeking reliable solutions to overcome the challenges of tobacco dependence.

Finding Remedies for a New Type of Smoker

A contemporary phenomenon has emerged with the rise of a new category of smokers, characterised by their preference for vaping over traditional cigarettes. Notably, a subset of this group has become unexpectedly addicted to vaping, even without prior cigarette smoking experience. This unique addiction is not solely tied to nicotine; rather, it revolves around the act of inhaling vapour. Consequently, a notable increase in online searches has been observed as individuals seek remedies tailored to address this distinctive form of dependence. In response to this evolving trend, innovative solutions are entering the market, such as stop smoking necklaces. These novel accessories aim to provide a substitute for the tactile and inhalation aspects of smoking, offering a potential means for individuals to break free from the grip of vaping addiction without the reliance on nicotine. The development of such alternatives reflects a dynamic landscape in the quest to understand and combat emerging patterns of substance dependence in the modern era.

This new market opening hasn’t found its big competitor yet, so who’ll take the place ?