The Marketing Tech (Martech) landscape is moving fast 🤯
What is Martech? MarTech is the intersection of all players invested in marketing technologies solutions. Chief Martech publishes every year an overview of the sector and lists all the actors intervening in the growth of this motivating landscape. The 2022 review is now online and Trajaan is proud to be present! 🔥
This year, the list counts almost 10,000 players from our marketing technology industry, and the 2022 edition just integrated 2,000 new entrants! Around the main Martech platforms (Google, Microsoft…) a ton of smaller players are developing new solutions to maximize your sales techniques. 🚀
As brands strive to deliver better digital experiences to maximize sales, the demand for marketing solutions is accelerating – inspiring a new wave of startups. All these startups intend to provide simple, precise, and more complete answers to well-identified uses, whereas the “big” players have to answer to a very large set of users and needs. 📈
Gratitude to SaaS Advisor for introducing Trajaan to the 2022 Martech competitive landscape. We are proud to be showcased along inspiring French Tech leaders like Botify, Partoo, and AB Tasty. 💪
With more than 430 French software solutions and a 68% year-over-year growth, France has a very flourishing ecosystem of solutions, with representatives in many tool categories.
To learn more about the MarTech industry evolution, feel free to check the full review from SaaS Advisor 👇👇