Why Search Data Should Be Your Most Strategic Asset

Blog post / strategic asset

Most B2C brands see the Internet as the main gateway to know their consumers. It all started with social media: Facebook, Twitter, Youtube and Instagram seemed to be the best places to engage and get in touch with customers & learn more about them. Forget about social media: search is the true gateway to your […]

Why You Should Better Monitor Conversions From The Organic Search Channel

Website - hero (insights)

While monitoring conversions generated from clicks on SERP results is great to prove SEO is useful, detecting specific optimizations that will lead to a higher SEO return on investment is key — since it will naturally help SEO managers to secure bigger budgets. Why Monitoring Conversions? At the end of the day, marketing managers need to […]