Most B2C brands see the Internet as the main gateway to know their consumers. It all started with social media: Facebook, Twitter, Youtube and Instagram seemed to be the best places to engage and get in touch with customers & learn more about them. Forget about social media: search is the true gateway to your […]
Each search query means something about how the consumer thinks, what does he want and need.
Search data are unbiased, as they represent what real people are looking for. Not bots, media or paid influencers.
Before launching a new range of trail shoes to compete with Salomon – the largest player in the market – our client needed to validate assumptions about his product development plan
While monitoring conversions generated from clicks on SERP results is great to prove SEO is useful, detecting specific optimizations that will lead to a higher SEO return on investment is key — since it will naturally help SEO managers to secure bigger budgets. Why Monitoring Conversions? At the end of the day, marketing managers need to […]